Day 2: History of Levi’s Jeans

Levi Strauss, a 24-year-old German immigrant, left New York for San Francisco with a small supply of dry goods with the intention of opening a branch of his brother’s New York dry goods business. He had spent a number of years learning the trade in New York after emigrating there from his home land Germany. Shortly after his arrival, a prospector wanted to know what Mr. Strauss was selling. When Strauss told him he had rough canvas to use for tents and wagon covers, the prospector said, “You should have brought pants!,” saying he couldn’t find a pair of pants strong enough to last. In 1853, Levi turned strongcanvas cloth which he was originally going to sell for tents andwagon covers into pants. He made the pair of pants because of miners. A miner had written and told him that miners needed a pair of pants that would not tear or rip. A pair of these jeans cost about twenty two cents.

During 1900’s Levis Strauss( he invented jeans)  founded his company and sold his first  Denim jeans over more than 65 countries all around the world. The history of the most famous transition began in a small city of German in a north of Liveria. By 1850, he turned his work into a very successful business. He made a name for himself a well-respected businessman through his success.Blue jeans are casual pants made from denim, famous  for their strength and comfort. They have been worn by sailors and California gold miners as hardworking work pants(sturdy), by the young as a statement of their generation, and by the fashionable, who are conscious of the prestige  by designer names. Denim cloth itself has an unusual history. The name comes from serge de Nimesor the serge of Nimes, France. Originally, it was strong material made from woolBy the 1700s, it was made from wool and cotton. Only later was it made solely from cotton. Originally, it was used to make sails, but eventually, some innovative Genovese sailors thought it fit that such fine, strong material would make great pants, or “genes.”

Levi Jeans — at one time or another, they were called britches, trousers, overalls, pants and finally jeans. They were guaranteed to shrink, fade and wrinkle and were originally made from brown, canvas sail-cloth intended for use as miners’ tents and Conestroga wagon covers. Levi’s Jeans were worn by miners, farmers and cowboys and could seen by most of the people. Levi’s Jeans were originally produced in only three sizes. Today, Levis are available in a variety of styles and are sold exactly in the fitness of the body. Outside of theUnited States, particularly in Russia where is a popular culture, blue jeans were and even today are in fashion.  The American imported Jeans are very expensive. In Chinese language, jeans are known as “niuzaiku”.

Through he jeans history their history, the styles of Levi Jeans have changed in several ways. During the 1890’s, Levi added a small pocket that was used to carry change and pocket watches. In 1905, Levi added a fifth wallet pocket. During the early 1920’s Levi’s added belt loops replacing suspender buttons. If buyers wanted suspender buttons, they were given snap on buttons.  In 1939 soldiers wore their Levi pants and jackets overseas during World War II. Children and teenagers wore jeans because they had saw movie stars wearing jeans in the movies which influenced them to wear jeans.  Cowboys’ wore their jeans because they needed something that was comfortable when they were on a saddle. They also worejeans because the jeans looked good with the cowboy boots they wore. Mechanics and other workers wore jeans because they work in grimy environments.


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